Simon Sinek — The Business
Education
Sinek was born in Wimbledon, United Kingdom. He had an ordinary childhood. In 1991 He graduated from Northern Valley Regional High School at Demarest.
First, he studied law at London’s City University but he left law school to go into advertising. He received a Bachelor of Arts degree in cultural anthropology from Brandeis University.
Career
He started working in global advertising agencies Euro/RSCG and Ogilvy & Mather, both headquartered in New York City. After he started his own business SinekPartners.
SinekPartners teaches leaders and organizations how to inspire people. As they say, they imagine a world where the vast majority of people wake up every day feeling inspired, feel safe at work, and fulfilled at the end of the day.
The Golden Circle
What
Every organization on the planet knows WHAT they do. These are products or services they sell.
How
Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
WHY
Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. WHY is a purpose, cause or belief. It’s the very reason your organization exists.
Sinek says that the companies must start with finding their WHY.
5 Best Simon Sinek Quotes
- People don’t buy what you do; they buy why you do it.
- Henry Ford summed it up best. ‘If I had asked people what they wanted,’ he said, ‘they would have said a faster horse.
- The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
- Customers will never love a company until the employees love it first.
- Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.
